Aiming for 2.32 Million Taiwanese Tourists... Korea Tourism Organization Strengthens Central Region Attraction Efforts

Strengthening Cooperation with China Airlines and Local Travel Industry
Accelerating Product Launches through Fam Tours

The Korea Tourism Organization announced on April 16 that it will strengthen cooperation with the local travel industry and airlines in Taiwan to secure a solid foundation for the era of 2 million Taiwanese visitors to Korea and to attract 2.32 million visitors this year. The organization also revealed plans to actively promote the development of tourism products in Korea’s central region and to launch familiarization tours (fam tours).

Travel Industry Meeting during On-site Sales Event Held in Taiwan on March 27. Korea Tourism Organization

Last year, the number of Taiwanese visitors to Korea reached 1.89 million. The organization regards Taiwan as Korea’s third-largest inbound market and a key market with a high proportion of regional visits, and has set its target for this year at 2.32 million visitors.

From April 16 to 21, the Korea Tourism Organization will invite members of the Taiwanese travel industry and media for a fam tour focusing on the central region, including Gangwon, Sejong, North Chungcheong, and South Chungcheong Provinces. Leveraging flagship content from the "Year of Central Tourism" project led by its Taipei office, the organization will promote the development of new tourism products. It also plans to support market expansion and guest attraction through B2B consultation sessions between travel businesses in both countries.

Previously, Park Sunghyuk, President of the Korea Tourism Organization, visited Taiwan from March 26 to 28, conducting on-site sales activities targeting major players in the travel industry and airlines. In discussions with China Airlines, the parties explored ways to invigorate regional tourism products linked to charter flights and to expand local airport routes. During a meeting with local travel agencies, a joint declaration ceremony was also held to pursue the goal of attracting 2.32 million Taiwanese visitors to Korea.

This fam tour has been organized to accelerate the planning and launch of tourism products specialized for Korea’s central region, building on the industry network established during last month’s sales activities in Taiwan.

Park Sunghyuk, President of the Korea Tourism Organization, stated, "Taiwan is Korea’s third-largest inbound market and a key market with a high ratio of regional visits. Taking the 'Year of Central Tourism' as an opportunity, we will drive Taiwanese demand for trips to Korea and regional visits, devoting all efforts to achieve this year’s target of 2.32 million visitors."

This content was produced with the assistance of AI translation services.