Rebranded from "Haetbitgil Brokerage" to "Haetbitgil Plus"


New services added, including comparison quotes for replacing aging equipment

LS ELECTRIC is rebranding its solar power plant trading platform, "Haetbitgil Brokerage," as "Haetbitgil Plus" and launching it as a new integrated service platform that covers the entire lifecycle of solar power assets.


On April 16, LS ELECTRIC announced that it has changed the name of last year's "Haetbitgil Brokerage" to "Haetbitgil Plus." Alongside the existing solar power plant revenue analysis reports, the company will newly offer services such as a one-minute inverter replacement comparison quote service and a virtual power plant (VPP) integration revenue enhancement service.

LS ELECTRIC Revamps 'Haetbitgil Plus' as an Integrated Solar Service Platform View original image

"Haetbitgil Plus" is a digital platform that allows users to buy and sell solar power plants without any additional fees. As the market for new solar power plant installations has stagnated and consumer-to-consumer (C2C) transactions of used plants have increased, LS ELECTRIC launched this trading platform last year based on its experience in the solar power plant business.


The flagship service, the "Certification Report," enables LS ELECTRIC, a major corporation, to analyze the expected revenues of solar power plants based on historical generation data provided by sellers, thereby helping even non-experts to assess the value of a plant.


Business owners looking to replace aging inverters can use the comparison quote service to find reasonably priced contractors. The inverter is a core component of solar power systems, serving to convert the direct current (DC) electricity generated by solar cells into alternating current (AC) suitable for the power grid. Solar inverters typically have a lifespan of around 7 to 10 years, after which their performance declines, leading to reduced power generation.


LS ELECTRIC also offers business consulting to help clients generate additional revenue by integrating with VPPs. A VPP, or Virtual Power Plant, is a smart energy system that aggregates distributed solar, wind, and energy storage system (ESS) resources and operates them as a single power plant. By predicting power output from distributed energy sources and controlling electricity flow, VPPs play a crucial role in enhancing the efficiency of renewable energy.


Currently, renewable energy producers bear output limitations without compensation. However, by participating in a VPP, they can expect compensation for output control, such as supplementary settlement payments and capacity settlement payments based on capacity, providing compensation for output limitations and the potential for additional income.



An LS ELECTRIC representative stated, "Haetbitgil Plus was launched with the goal of creating a transparent solar power plant trading market that even non-experts can trust. With this rebranding, we aim to go beyond simply being a platform for buying and selling solar power plants, and instead become Korea's leading solar platform that provides integrated services needed throughout the entire process of acquiring, operating, and managing solar power plant businesses."


This content was produced with the assistance of AI translation services.

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