Shinsegae to Host Spring Fashion Festival Featuring 160 Popular Men's and Women's Brands

Men's and Women's Week at All Locations Until April 26
Exclusive Suntory Whisky Private Class
Pop-up Stores and Special Discounts

Shinsegae Department Store announced on April 16 that it will be hosting Men's Week and Women's Week, which offer a special shopping experience, at all of its stores until April 26.

This spring fashion festival brings together more than 160 popular men's and women's brands in one place. Men's Week, which features over 70 men's brands, will include an exclusive 'Suntory Whisky Class' only available at Shinsegae. Customers who spend over 300,000 won at participating brands can enter a draw for a chance to attend the Suntory Whisky Class.

Shinsegae Department Store Men's Week & Women's Week. Provided by Shinsegae Department Store

Shoppers will also enjoy a wide range of brand-specific benefits. Songzio Homme, Juun.J, and A.P.C. Men, among others, are offering special discounts based on purchase amounts during the event. In the men's suit section, brands such as Galaxy, Daks, and Cambridge are providing custom suits at reasonable prices. Women's Week will feature over 90 brands. Major brands like MICHAA, Theory, and A.P.C. will unveil their new products for this year during the event period.

At the Gangnam branch of Shinsegae, new pop-up stores will be introduced. A pop-up for 'Shushu/Tong,' a Shanghai-based designer brand popular among female Millennials & Gen Z customers, will be held, featuring products that are only available at this location. The Nairo Lara pop-up will offer discounts of up to 40%.

During both Men's Week and Women's Week, shoppers can enjoy a Shinsegae Rewards event with up to 7% rewards. Customers who spend over 600,000 won using a Shinsegae-affiliated card will receive a 30,000 won discount coupon. Additionally, the e-commerce channel BeyondShinsegae will offer a 15% shopping cart discount coupon, and 100% of the purchase amount will count towards VIP status.

Hyunwoo Sun, Head of Fashion at Shinsegae Department Store, stated, "We will continue to offer various promotions to provide new shopping excitement for our customers."

Meanwhile, at Daegu Shinsegae, the men's floor will reopen to customers on April 17 after renovations. In addition to steady-selling men's fashion brands such as Time Homme and System Homme, the revamped floor will feature about 40 brands, including Roughside, Ourselves, and Blankroom, which are popular among younger generations.

This content was produced with the assistance of AI translation services.