Three Out of Four 'the Orange' Hyundai Card Premium Customers Are Millennials & Gen Z

Products Targeting Millennials & Gen Z: 74% of New Members Are in Their 20s and 30s
Online Shopping, Dining, Wellness, and Tech Services Offered

Hyundai Card continues its unstoppable run in the premium card market among Millennials & Gen Z.

Hyundai Card 'the Orange'. Hyundai Card

On April 14, Hyundai Card announced that 74% of members who signed up for its new Color Series product, 'the Orange,' launched on March 17, are from the Millennial and Gen Z demographic.

According to Hyundai Card, the standard of luxury brands in the past was limited to “who consumes more expensive goods and in greater quantities.” However, the concept of luxury brands has recently undergone a complete transformation. The meaning now extends beyond just expensive shopping and includes wellness (a balance of physical, mental, and social health), self-reward, connection with the world, travel, fine dining, and brand experiences.

The driving force behind these changing market dynamics is Millennials & Gen Z. These consumers place importance not only on brand reputation but also on the appeal and cost-effectiveness of the products themselves. Brand value is no longer defined unilaterally by companies, but is constantly redefined in real time among Millennials & Gen Z through online communities and social networking services (SNS).

Hyundai Card emphasized that for Millennials & Gen Z who seek both premium brands and practicality, wellness, and travel, the Hyundai Card premium line is well worth considering as their “first luxury card.”

'the Orange' accumulates 10% of the amount spent as M Points when used at online malls and digital content or artificial intelligence (AI) subscription services favored by Millennials & Gen Z, as well as at dermatology clinics, fitness centers, Pilates studios, swimming pools, and other sports-related merchants for wellness.

For Millennials & Gen Z consumers seeking unique travel experiences, 'the Green' may be the alternative. 'the Green Edition3' offers a base M Point accumulation rate of 1.5%, plus a special 5% M Point accumulation benefit on travel and overseas spending when monthly usage exceeds 1 million won. The accumulated M Points can be exchanged for up to 1 million M Points per year and used like cash in travel, duty-free shops, and luxury hotels.

If you want to focus on premium shopping, 'the Pink' is the perfect choice. 'the Pink Edition2' provides a 5% M Point accumulation benefit when used at department stores, premium outlets, and fashion specialty malls. The accumulated points can be exchanged for up to 1 million M Points per year at department stores and duty-free shops.

A Hyundai Card representative stated, "The reason Hyundai Card leads the premium card market is because we have keenly identified the shifts in luxury trends among each generation," adding, "We hope that with the Orange, the Green, and the Pink, Millennials & Gen Z can enjoy Hyundai Card's unique premium value in a rational and practical way."

This content was produced with the assistance of AI translation services.