Musinsa Opens First Musinsa Store in Gyeonggi at 'AK Plaza Suwon'

Securing a Large-Scale Hub of Approximately 892 Square Meters
Showcasing Curation Capabilities with Over 90 Brands
Targeting Suwon Station, the Key Commercial District in Southern Gyeonggi Province

Musinsa announced on April 10 that it will open the "Musinsa Store AK Plaza Suwon" at AK Plaza Suwon. This marks the first time a "Musinsa Store" is being launched in Gyeonggi Province. Until now, in the Gyeonggi region, Musinsa has only operated its proprietary brand store, Musinsa Standard.

The new Musinsa Store AK Plaza Suwon will be located in the Suwon Station area, a major transportation hub with access to Subway Line 1, the Suin-Bundang Line, and KTX, and an area with high foot traffic. Through this, Musinsa aims to maximize its connection with customers in southern Gyeonggi Province.

Musinsa Store AK Plaza Suwon Rendering Image. Musinsa

The store, covering approximately 270 pyeong (about 892 square meters), will feature signature zones such as the "Shoes Wall"—a hallmark of Musinsa’s offline stores—along with specialized categories like Musinsa Girls, Musinsa Young, and Musinsa Bag & Cap Club, showcasing Musinsa’s unique curation capabilities.

In particular, with the opening of this new select shop, Musinsa plans to increase its market share in the Suwon area. By offering a 10% cross-discount in conjunction with the nearby Musinsa Standard Time Villas Suwon branch, the company aims to build an integrated fashion ecosystem that includes both its own and partner brands, thereby enhancing synergy within the local commercial district.

Exclusive content has also been prepared to commemorate the store’s opening. The 2026 Spring/Summer collection, created in collaboration with the trending brand Miseuki Seoul and IVE’s Rei, will be unveiled offline. At the same time, there will be a sequential re-release promotion over two days—April 10 and 11—for popular sneaker models such as the Asics Hypersync and Nike Air Max 95, both of which sold out immediately upon previous releases.

Additionally, Musinsa will showcase a curated selection of trendy new partner brands, including Lettery, Baup, and Ealtr. During the opening period, some new brands will offer an extra 10% discount. Shoppers at the store will also be eligible for brand-specific gifts, such as Miseuki Seoul mugs, Setup EX keyrings, and Badblood custom earphones, with these items provided on a first-come, first-served basis depending on the purchase amount.

On the opening day, a 50% discount coupon will be given to the first customers, and Musinsa will also run a special promotion in partnership with 15 major F&B stores within AK Plaza, offering shoppers a variety of ways to enjoy both shopping and dining.

A Musinsa representative said, "While Musinsa Standard stores have helped introduce the brand’s identity to customers in Gyeonggi Province, the new Musinsa Store will serve as a key hub where customers can directly experience the carefully selected partner brands. Moving forward, we will continue to expand Musinsa’s offline select shops nationwide, helping our partner brands broaden their customer reach and achieve ongoing growth in the offline market as well."

This content was produced with the assistance of AI translation services.