Yangju City to Host OX Quiz at Hoamsa Royal Festival Featuring 'Byeolsan' with 87,500 Subscribers

Utilizing Influencer Character

Citizen-Participation Program

Recruiting 400 Participants in Advance for Main Stage Event on April 18

Yangju City in Gyeonggi Province will host a citizen-participation quiz program at the Hoamsa Royal Festival, utilizing its social media character 'Byeolsan,' which has 87,500 subscribers.

Yangju City Hosts OX Quiz at Hoam Site Royal Festival Featuring ‘Byeolsan’ with 87,000 Subscribers. Provided by Yangju City

During the 9th Hoamsa Royal Festival, the city will hold the 'Jeongdap Tak! Bronze Bell! Byeolsan OX Quiz' on the main stage on April 18. A total of 400 participants will be recruited in advance.

Citizens who wish to participate can apply in advance via the QR code provided on the OX quiz poster. Registration will close once all spots have been filled.

The program is notable for being hosted directly by a local influencer who is active on the YouTube channel 'Yangju Byeolsan.' The quiz will follow an OX format, combining questions about the history and culture of Hoamsa Temple Site with general knowledge, and will include a revival round to encourage on-site engagement.

Byeolsan, which has consistently offered citizen participation content, will once again add interactive elements to the festival, which is typically focused on spectating.

Yangju City also expects to achieve promotional synergy by linking on-site events with online content through Byeolsan.

Kim Youngjun, head of public relations, stated, "Through programs in which citizens can participate directly, we aim to convey the value of the Hoamsa Temple Site in a more accessible and engaging way."

This content was produced with the assistance of AI translation services.