Isaac Toast to Export Signature "Isaac Toast Sauce" Overseas... Targeting Both Domestic Franchise Protection and Global Expansion

Isaac Toast, known for delivering everyday happiness through its signature toast, announced that it will launch its signature "Isaac Toast Sauce" as a product exclusively for overseas markets and will begin full-scale exports.

The "Isaac Toast Sauce," also known as "Kiwi Sauce" or the "Magic Sauce," is a signature sauce used across all Isaac Toast menu items. As a key recipe that completes the taste of their toast, it has represented the brand’s flavor for more than 20 years. With its distinctive sweet flavor, the sauce gently blends with a variety of ingredients, enhancing the original taste of each component and creating a harmonious overall taste.

Through this sauce and a product lineup that includes fruit jams featuring the brand's identity, Isaac Toast plans to expand its presence in the global market, where the K-Food wave is rapidly gaining momentum. By enabling international customers to experience and enjoy the unique warm and sweet flavor of Korean toast, the company aims to naturally promote the taste of Isaac Toast worldwide.

In particular, this launch is significant because it prioritizes protecting domestic franchisees. Despite continued requests to commercialize the sauce, domestic sales have been strictly limited due to concerns that product sales could impact franchisee revenues. By exporting the product exclusively to overseas markets, Isaac Toast aims to broaden the brand experience abroad while maintaining strong franchise-focused management and competitiveness at home.

An Isaac Toast representative said, “We will accelerate our global expansion by promoting the appeal of K-Food, starting with our core brand assets, Isaac Toast Sauce and fruit jams. At the same time, we will prioritize our value of co-prosperity with domestic franchisees while creating new opportunities to expand our brand touchpoints in overseas markets.”

This content was produced with the assistance of AI translation services.