Chaevi Targets Tesla Users in Daegu and Gyeongbuk with New Promotion, Strengthening Market Push with Pricing and Technological Edge

CHAEVI, the number one operator of electric vehicle (EV) rapid charging infrastructure in Korea, is expanding its market presence in the Daegu and North Gyeongsang (Gyeongbuk) regions by introducing an aggressive pricing policy and emphasizing its technological competitiveness specifically for Tesla users. The company aims to broaden its connection with Tesla owners through regionally tailored promotions and provide opportunities to experience CHAEVI’s charging infrastructure and technology.

On April 1, CHAEVI announced that it will hold a discount event for individual Tesla members using its rapid chargers in the Daegu and Gyeongbuk regions for three months until June. During this promotion, a price of 339 won per kWh—the same rate as Tesla’s dedicated Supercharger stations—will be applied. This rate is about 21% lower than the regular member price of 430 won per kWh. The benefit is available to individual members who have completed vehicle verification and can be used at CHAEVI’s rapid chargers in the region where a subscription plan is applied.

Currently, CHAEVI operates a rapid charging infrastructure of about 1,600 stations in the Daegu and Gyeongbuk regions, securing the top market share. Thanks to a dense network built around major living areas and travel routes, Tesla users can now access a more conveniently located charging environment. With both pricing competitiveness and infrastructure accessibility secured, user benefits are expected to increase further.

On the technology side, CHAEVI is also advancing efforts to enhance convenience for Tesla users. The company has independently developed vehicle identification and current control technology, enabling ultra-fast charging exceeding 300kW even when using CCS1 adapters. Additionally, its third-generation rapid charger, ‘SuperSonic,’ comes equipped with a North American Charging Standard (NACS) connector as standard, and the newly introduced ‘BaroCHAEVI (PnC)’ service allows authentication, charging, and payment to be completed simultaneously with just a connection.

CHAEVI also plans to expand the installation of its third-generation chargers with NACS connectors nationwide, including major hubs in Seoul and the capital area, as well as highway rest areas. Through this, the company aims to create an environment where Tesla users can conveniently charge their vehicles not only in daily life but also during long-distance travel. In particular, after being selected for the “Highway Rest Area EV Charging Infrastructure Construction Project” commissioned by Korea Expressway Corporation, CHAEVI is currently installing a total of 138 ultra-fast chargers at 27 rest areas nationwide, with completion and operation scheduled for May.

CHAEVI is also seeking differentiation in terms of service. The company operates a ‘Safe Charging Service,’ which provides repair cost support first in the event of a problem with the vehicle while using a public charger, then works with the manufacturer to determine the cause and handle compensation. Additionally, CHAEVI is working to strengthen a user-centric ecosystem, such as by collaborating with the Naver Tesla Community TKC, which has about 400,000 members, to establish a dedicated communication channel.

CEO Choi Younghoon stated, “We have prepared this promotion to offer Tesla users in Daegu and Gyeongbuk both Supercharger-level pricing competitiveness and CHAEVI’s ultra-fast charging technology. In the future, we plan to expand our services nationwide and further solidify our position as Korea’s leading CPO.”

Meanwhile, CHAEVI is the first EV charging infrastructure operator to pursue a KOSDAQ listing. After passing the preliminary review by the Korea Exchange, the company submitted its securities registration statement on April 4 and plans to offer a total of 10 million shares in the public offering. The desired public offering price range is between 12,300 won and 15,300 won, making the offering size approximately 123 billion to 153 billion won. The demand forecast will be conducted from April 10 to 16, and the general subscription will take place from April 20 to 21.

This content was produced with the assistance of AI translation services.