BGF Retail CEO Min Seungbae: "Internalizing AI in Marketing and Logistics... Company-Wide Innovation"

BGF Retail Vows to Improve Business Structure at Annual Shareholders' Meeting
All Agenda Items, Including CEO's Reappointment, Approved as Proposed

"We will begin research and development to internalize artificial intelligence (AI) capabilities across all areas—including marketing and logistics—and apply them to real work in order to achieve tangible results."

Min Seungbae, CEO of BGF Retail, stated at the 2026 Annual General Meeting of Shareholders held on March 26, "We will embark on company-wide innovation to improve organizational productivity and establish a sustainable business structure."

Min Seungbae, CEO of BGF Retail, is delivering an opening remark at the 2026 Annual General Meeting of Shareholders. Provided by BGF Retail

CEO Min commented, "Despite last year's challenging environment, BGF Retail swiftly and flexibly responded to changes by strengthening product competitiveness, marketing capabilities, and global competitiveness to enhance value for customers, franchisees, and shareholders. As a result, we achieved strong performance that solidified our position as the industry's leading company." He continued, "This year, we will take it a step further by pursuing a 'shift in thinking for new growth' and 'transitioning to a sales-centric business structure,' thereby creating more reasons for customers to visit CU and proactively driving strategies to increase both customer traffic and sales."

He specifically pledged to drive sales growth through differentiated products. In detail, he outlined plans to simultaneously discover new product categories and strengthen expertise in existing categories. In response to changes in social structure, the company will place greater focus on female, middle-aged, and foreign customers. Additionally, BGF Retail aims to establish online and delivery hubs through large-format stores in urban areas, and to secure "specialty store-level product competitiveness" by enhancing the role and capabilities of merchandise planners (MDs) to improve product planning and quality.

Domestically, the company plans to reinforce franchise competitiveness by improving product displays and zoning from the customer's perspective with greater consistency, and by strengthening the management of core and essential products that are indispensable in convenience stores. In the global market, the company will adopt "hyper-localization" as a key strategy—developing tailored approaches for the four countries where it already operates and expanding into new markets.

CEO Min stressed, "While we anticipate a challenging business environment again this year due to both internal and external factors, as well as increased regulations, we will do our utmost to lead the industry and maximize shareholder value by leveraging BGF Retail's unique drive and flexibility."

Meanwhile, at the shareholders' meeting, all agenda items—including the reappointment of CEO Min as an internal director, the appointment of outside directors, and the introduction of electronic general meetings—were approved as originally proposed.

This content was produced with the assistance of AI translation services.