Chairman Chong Yongjin Inspects Starfield Cheongna Site: "Safety First, World-Class Quality"

Visited Construction Site to Review Progress and Operational Strategy

Fourth On-Site Management Visit This Year

Dome Stadium, Hotel, Shopping Mall, and Infinity Pool All Connected

"K-Leisuretainment, Creating a New Landmark"

Shinsegae Group announced on March 24 that Chairman Chong Yongjin visited the construction site of 'Starfield Cheongna', which is being developed in Cheongna International City, Incheon, to inspect the progress of the project.

Starfield Cheongna is the world's first ultra-large integrated leisure and entertainment complex where a 23,000-seat multi-stadium, hotel, infinity pool, and shopping mall are all interconnected. With three basement levels and eight above-ground floors, it has a total floor area of approximately 496,000 square meters (about 150,000 pyeong), making it the largest Starfield to date.

Chung Yongjin, Chairman of Shinsegae Group (second from left), is visiting the construction site of 'Starfield Cheongna' being developed in Cheongna International City, Incheon, to inspect the site. Provided by Shinsegae Group

On the previous day, during his fourth on-site management visit in Korea this year, Chairman Chong stated, "Another dream that will represent our future is coming to fruition," and urged employees to "take pride and responsibility in building a multi-stadium that will become a landmark representing Korea." He also emphasized, "Above all, safety comes first," and requested, "Ensure the world's best quality worthy of the title as the world's first multi-stadium that combines sports, leisure, and shopping."

Once Starfield Cheongna is completed, Shinsegae Group’s professional baseball team SSG Landers will use the multi-stadium as its home ballpark starting in 2028. The first place Chairman Chong visited that day was the spectator seats near the home plate on the baseball field. He carefully inspected prototypes of the turf and spectator seats that will be installed on the ground. The hotel and infinity pool will be located to the left of this area, allowing guests to watch baseball games from their hotel rooms or enjoy the games from the infinity pool. The shopping mall will be connected on the right side of the baseball field.

Bird's-eye view of Starfield Cheongna. Provided by Shinsegae Group

Chairman Chong stated, "I have always thought it would be great to have a stadium in Korea where we could host events like the recently concluded World Baseball Classic (WBC) or concerts by world-renowned artists at any time," adding, "When Starfield Cheongna is completed, it will become a reason for many foreigners from around the world to visit Korea." He further emphasized, "Starfield, which has redefined Korea's integrated shopping malls, is now taking on a new challenge called K-Leisuretainment," and, "Offering new experiences to customers is the way to broaden the ‘Shinsegae’ in their hearts."

The current construction progress for Starfield Cheongna stands at 40%. The roof, which is a symbol of the multi-stadium, is scheduled to be constructed within the first half of this year. The project is expected to be completed by the end of 2027, with the official opening targeted for early 2028.

This content was produced with the assistance of AI translation services.