Korea Tourism Organization Mobilizes Overseas Branch Managers... Full-Scale K-Tourism Sales Drive to Attract 30 Million Inbound Tourists

Meetings Held in Seoul and Wonju for Four Days Starting March 17

Sharing Regional Strategies and Expanding Cooperation with Local Governments and the Industry

The Korea Tourism Organization (KTO) has launched a company-wide response system to achieve the early milestone of attracting 30 million inbound tourists.

2026 Korea Tourism Organization Overseas Branch Directors Meeting. Photo by Korea Tourism Organization

The KTO announced on March 17 that it will hold the "2026 Overseas Branch Managers Meeting" for four days through March 20 in Seoul, Wonju, and other locations.

This meeting has been organized to share region-specific strategies and local marketing know-how with local governments and the tourism industry, and to strengthen the cooperation network between KTO overseas branches and major domestic tourism stakeholders.

On the first day of the event, March 17, the "2026 Inbound Tourism Business Day" was held at Seoul Dragon City. With more than 150 participants from local governments, the tourism industry, and related organizations, the KTO introduced regional marketing strategies and key projects for the China region, Japan, Asia-Middle East, and Europe-Americas-Oceania. During the subsequent travel mart, business consultations were held with participants, where local marketing insights were shared and new collaborative projects were explored.

On March 18, KTO President Park Sung-hyuk will preside over the "Strategy Meeting for Attracting 30 Million Inbound Tourists" at the headquarters in Wonju. Branch managers from 30 overseas offices worldwide are scheduled to discuss region-specific strategies and specialized projects, and will seek ways to disperse inbound travelers by connecting with regional airports through one-on-one business consultations between overseas and domestic branches.

In connection with this meeting, the KTO will also conduct on-site inspections of regional tourism destinations based on the "Post-APEC" initiative. The organization plans to visit Manhyujeong in Andong, which was selected as a promising small-scale tourism spot this year, as well as Gyeongju Expo Park and the National Gyeongju Museum, both key venues for the APEC Summit, and night tourism attractions such as Donggung Palace and Wolji Pond. These visits will help further develop region-specific travel products that utilize the legacy of APEC.

Kim Jonghun, Executive Director of International Tourism at the KTO, stated, "Our overseas branches are the forward bases of global K-tourism marketing. Through this meeting, we aim to further solidify our network with the industry and connect the legacy of large-scale mega events such as APEC to revitalizing regional tourism, thereby accelerating the era of 30 million inbound tourists."

This content was produced with the assistance of AI translation services.