Samtin Fish Cake announced on the 19th that it has been ranked No. 1 in the processed seafood food category for the sixth consecutive year in the "28th Korea Brand Power Index (K-BPI) of Korean Industries 2026" survey conducted by the Korea Management Association Consulting.


K-BPI is a leading domestic brand competitiveness index that selects the top representative brands in each industry by comprehensively evaluating brand awareness and loyalty among consumers nationwide.


In this year's survey, Samtin Fish Cake maintained its No. 1 position for the sixth consecutive year by scoring high marks in both awareness and loyalty categories. The company explained, "We have implemented continuous product innovation and brand experience enhancement strategies."


Since its founding in 1953, Samtin Fish Cake has built its competitiveness based on more than 70 years of tradition, prioritizing the quality of raw materials and high fish meat content. The company has driven new market trends by transforming fish cake from a typical side dish ingredient into a bakery-style snack.


Recently, the company has been accelerating new product development based on seafood protein, while also expanding into global markets to further grow its brand.



CEO Park Yongjun stated, "Our achievement of being ranked No. 1 for six consecutive years is thanks to the trust and support of our customers," and added, "We will continue to strengthen our brand competitiveness and grow as the leading K-fish cake brand recognized in the global market."

Samjin Fish Cake KBPI 6 Consecutive Years Number 1 Image.

Samjin Fish Cake KBPI 6 Consecutive Years Number 1 Image.

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This content was produced with the assistance of AI translation services.

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