JAJU Teams Up with Homemaking Expert Actress Lee Junghyun to Propose Lifestyle Solutions
First Cooking Content to Be Released on March 23
Shinsegae Casa announced on March 19, 2026 that its lifestyle brand JAJU will join forces with actress Lee Junghyun to propose "lifestyle solutions" aimed at resolving everyday inconveniences.
JAJU selected Lee Junghyun as its ambassador because her smart and versatile image as a homemaking expert aligns with the brand's mission to provide practical solutions to life's inconveniences. Moving forward, JAJU will present content that features realistic tips for solving daily life problems using JAJU products, as well as showcase various everyday scenes with Lee Junghyun.
First, content will be planned around practical homemaking tips that can be applied directly in daily life and distributed through online channels. JAJU will showcase the differentiated features and uses of its products in various ways, such as how to easily and quickly set the table using JAJU’s kitchen tools and tableware, a safety care guide for children utilizing hygiene management products, and efficient home management solutions with storage, organization, and cleaning items.
The first piece of content will feature "Cooking Pro Lee Junghyun" putting JAJU's kitchen items to the test as homemaking cheat codes. Using the new "Non-Coated All-Stainless Kitchenware" series, the "Lightweight Cast Pot" series, and the popular "Single-Serving Ceramic Cooking Cup," she will present four fusion seasonal table settings.
This content will be released on March 23 through both Lee Junghyun’s and JAJU’s YouTube channels, and will also be available on JAJU’s online mall and Instagram.
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A JAJU representative stated, "By sharing various homemaking secrets alongside actress Lee Junghyun, who is both a smart homemaker and a working mom, we plan to propose an easy and convenient daily life with JAJU. We will continue to develop a wide range of products that improve quality of life through attention to small details, establishing JAJU as a leading brand representing Korea’s lifestyle."
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