Kyungdong Navien Revamps "Navien House"...Strengthens Role as a Living-Environment Solution Platform

Customer Life-Cycle Data Analysis
One-Stop Service from Recommendation to Contract

Kyungdong Navien announced on the 11th that it has completely revamped its online platform, "Navien House."

Through this Navien House overhaul, Kyungdong Navien has upgraded the entire process so that customers can use all services more easily and quickly, going beyond simple information provision to cover everything from product purchase and installation to subscription and after-sales service (A/S). In addition, the company has strengthened relationship marketing based on data analysis of the customer life cycle and enhanced the efficiency of customer management by utilizing online tools.

Navien House 'Our Home' screen

The most eye-catching feature is "Our Home." It provides integrated solutions tailored to the spaces and needs required from the customer's perspective. For example, when users enter spatial information such as the size and layout of their home, the system automatically recommends products optimized for that space. This allows customers to avoid the hassle of comparing and searching individually for various products such as boilers, dehumidifying ventilation air purifiers, and sleep mats, and instead easily check which Kyungdong Navien products are best suited to their living environment. A "Package" function has also been added, which recommends appropriate products in connection with one another when users select their desired living-environment category.

Kyungdong Navien has also significantly improved access to its subscription services. Previously, customers had to apply for subscriptions by phone or by visiting a dealership, but with this update, a new "Subscribe Now" feature has been introduced, enabling users to complete everything from checking product information to signing a contract in one go within Navien House. "Subscribe Now" will first be applied to sleep mats and will later be expanded to boilers, ventilation air purifiers, and 3D air hoods.

Customer support functions have also been greatly enhanced. A "Customer Support" menu has been placed at the top of the platform so that users can access a variety of services, including A/S requests, self-diagnosis, product manuals, and real-time chat, more quickly and easily.

Kyungdong Navien has also revamped its corporate website and B2B (business-to-business) site simultaneously, taking into account not only general customers but also job applicants, construction companies, public institutions, and other stakeholders. In particular, the company has completely rebuilt the "Partner Hub" for dealerships and installation technicians, establishing a more detailed and robust support system. Kim Yongbeom, Head of Sales and Marketing at Kyungdong Navien, said, "This overhaul focused on strengthening the function of Navien House as an 'omni-platform' that organically connects online and offline channels, enabling customers to search for and conveniently purchase Kyungdong Navien products," adding, "We will continue to propose products and services tailored to our customers' tastes and lifestyles, and strive to provide a comfortable living environment."

This content was produced with the assistance of AI translation services.