"Targeting Home Drinkers" Seoul Milk Launches Three Fish Jerky-Based "One-bite Cheese" Varieties
Three Varieties Including Squid, Onion Bacon, and Black Pepper
Seoul Milk Cooperative announced on the 11th that it has launched a new fish jerky-based snack cheese product, the "One-bite Cheese" lineup in three varieties.
The company said, "As the number of single-person households increases and the 'drinking alone' culture spreads, demand for convenient bar snacks is growing," adding, "There is a rising preference for small-portion premium bar snack products that can be enjoyed without burden." Seoul Milk has sought to differentiate itself with products that combine cheese with fish jerky, a classic bar snack ingredient.
The "One-bite Cheese" lineup consists of three varieties: Squid, Onion Bacon, and Black Pepper. The Squid variety adds cheesy flavor to a chewy texture, while Onion Bacon combines the saltiness of bacon with the sweetness of onion. The Black Pepper variety highlights the sharp taste of pepper and the savory flavor of cheese.
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The product is designed as a 35 g small portion tailored to consumption by single-person households. Ha Sangwon, head of the Processed Products Marketing Team, said, "This product offers a new taste experience by combining cheese with fish jerky," adding, "We plan to continue expanding our product portfolio in line with changes in consumer lifestyles."
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