Recreating the Gyeongju APEC Booth... The History of Whoo Opens Luxury Pop-Up Store at Banyan Tree Seoul

LG Household & Health Care Luxury Brand "The History of Whoo"
Experience the "Hwanyu Line" Throughout February
Strengthening Its Image as a "High-End Beauty Brand"

LG Household & Health Care's royal dermatology luxury cosmetic brand "The History of Whoo" has opened a special pop-up store at Banyan Tree Club & Spa Seoul.

LG Household & Health Care announced on February 4 that it will operate a pop-up store for its signature line "Hwanyu (Imperial Youth)" at the Gallery Inshop located in the club building of Banyan Tree Club & Spa Seoul in Jung-gu, Seoul, where customers can directly experience and purchase the products until February 28.

This Banyan Tree Club & Spa Seoul pop-up store faithfully recreates The History of Whoo booth from last year's APEC Summit held in Gyeongju. For visiting customers, a limited quantity of "The History of Whoo State Guest Set," created in collaboration with master lacquerware artisan Son Daehyun, holder of Seoul Intangible Cultural Heritage No. 1 in the lacquering craft Sugok, will be available for purchase.

"The History of Whoo Hwanyugo" included in the State Guest Set is a representative luxury anti-aging cream that, based on the ingredient "Sansam GinsenosideTM" with outstanding elasticity-improving effects, cares for the so-called five major aging signals: deep wrinkles, fine lines, lifting, firmness, and skin texture. In particular, it was selected as an official gift for VIPs at the APEC Summit, earning recognition for its technological excellence.

Various benefits for members of Banyan Tree Club & Spa Seoul and special program experiences limited to those who pre-book have also been prepared. Customers can enjoy a diverse range of experiences, including an object-making activity that allows them to experience Hwanyu products with all five senses, a premium hand massage therapy, and a "Red Horse Ink Wash Drawing Experience" class conducted by painter Kim Hwaseon to commemorate 2026, the Year of the Red Horse.

A marketing representative for The History of Whoo at LG Household & Health Care said, "This is a great opportunity to introduce the globally acclaimed Hwanyu line and its heritage to domestic customers in a more accessible location," adding, "We will provide differentiated customer value at the pop-up store to commemorate the meeting of the luxurious image of Banyan Tree Club & Spa Seoul and the royal heritage of The History of Whoo."

This content was produced with the assistance of AI translation services.