Gyeonggi Tourism Organization Sees Success with 'Gyeonggi Culture Pass' Mobile App for Cultural Consumption Coupons

Gyeonggi Province's cultural consumption coupon, the 'Gyeonggi Culture Pass,' achieved early success by entering the top ranks of major mobile app market popularity charts immediately following its official service launch on January 26.

The Gyeonggi Culture Pass is a Gyeonggi Province-style cultural consumption support platform that provides consumption coupons, allowing all Gyeonggi residents to enjoy cultural content across seven categories-movies, performances, exhibitions, sports, accommodation, activities, and books-at discounted prices.

After launching as a pilot program in September last year, the Culture Pass mobile app service began official operations on January 26, 2026. Currently, 200,000 members are using the service.

Gyeonggi Province's Cultural Consumption Coupon 'Gyeonggi Culture Pass'

As of the fourth day after launch, January 29, the Gyeonggi Culture Pass ranked third overall among free apps on the Apple App Store and first in the lifestyle category. It also secured the top spot in the lifestyle category on the Google Play Store, entering the upper ranks of major app markets simultaneously.

An official from the Gyeonggi Tourism Organization stated, "In line with the provincial policy direction to expand cultural and tourism opportunities in 2026, we will continue to broaden the range of content and benefits, and do our utmost to improve the service so that residents can enjoy culture more easily in their daily lives."

This content was produced with the assistance of AI translation services.