Gyeonggi Tourism Organization Targets 20,000 Chinese Tourists for Lunar New Year Holiday

The Gyeonggi Tourism Organization is joining forces with major Chinese platform companies to attract Chinese tourists ahead of the Lunar New Year "Golden Holiday" from late January to February.

First, the Gyeonggi Tourism Organization will partner with Trip.com Group, the largest online travel platform in China, and Han Youmang, a leading Chinese platform specializing in travel to Korea, to host the "Real Korea Gyeonggi Festa" under the promotional concept of "Experience the Real Korea in Gyeonggi Province, Close and Safe."

During this festival, the Gyeonggi Tourism Organization will focus on promoting: ▲ the launch of a special Gyeonggi tourism webpage and banner advertisements for the Year of the Horse, ▲ the Gyeonggi tourism brand, ▲ the latest information on tourism content in Gyeonggi Province, and ▲ discounted sales of Gyeonggi tourism products.

Gyeonggi Tourism Organization plans to attract around 20,000 Chinese tourists during this year's Lunar New Year and other holidays by partnering with the largest online travel platform, Trip.com Group, and Han Youmang, a leading Chinese travel platform specializing in trips to Korea, to host the "Real Korea Gyeonggi Festa."

Additionally, in collaboration with Meituan, China’s largest restaurant review and comprehensive lifestyle platform, the organization will run the "Lunar New Year Gyeonggi K-Food Travel Campaign."

For Chinese individual travelers visiting Korea during the Lunar New Year Golden Holiday, the campaign will recommend K-Food restaurants in Gyeonggi Province (such as Suwon Wang Galbi, Nammun Tongdak Street, Paju Jangdankong Set Menu, Grilled Eel, Uijeongbu Budae-jjigae, and more) located near where tourists are staying, based on GPS location data.

The campaign will also introduce a variety of unique and trendy large-scale cafes in different regions of Gyeonggi Province, as well as promote Hallyu experience content such as popular drama filming locations-showcasing a wide range of travel content favored by Chinese Millennials & Gen Z.

The Gyeonggi Tourism Organization aims to attract around 20,000 Chinese tourists during the Lunar New Year holiday through these efforts.

A representative from the Gyeonggi Tourism Organization stated, "With the popularity of shows like 'The Tyrant’s Chef,' 'Black-and-White Chef,' Korean dramas, and K-pop, foreigners’ preferences for K-Food and K-Culture continue to rise. This year, starting with Chinese Lunar New Year marketing, we will actively pursue customized marketing targeting various countries including Japan, Southeast Asia, and the CIS, to enhance the value of the Gyeonggi tourism brand and continue our efforts to attract more high-value foreign visitors."

This content was produced with the assistance of AI translation services.