bhc 'Kwasakking' Surpasses 7 Million Sales in Record Time
[2026 Asia Consumer Awards]
Excellence Award for Dining Brands Group
'Kwasakking,' introduced by Dining Brands Group's chicken brand bhc, has surpassed 7 million cumulative sales in less than a year since its launch. This marks the shortest period ever for a new menu item from bhc to reach such a milestone.
'Kwasakking' was developed with a focus on texture, considered the essence of chicken. By combining crumbles made from potato, corn, and rice with bhc's frying techniques, the product emphasizes a crispy texture. The accompanying sweet habanero sauce adds a spicy and sweet flavor, enhancing the overall taste.
Image of 'Kwasakking,' the chicken brand of Dining Brands Group. Provided by Dining Brands Group.
View original imageAccording to an analysis of domestic chicken brand and menu-related keywords based on last year's portal search volumes using a big data analytics platform, 'bhc Chicken' and 'Kwasakking' ranked first in brand and menu search volumes, respectively. In terms of sales, 'Kwasakking' also secured the second-highest market share last year, following the global hit menu 'Bburinkle,' and has been credited with creating new demand in the fried chicken market.
The popularity of the new menu item is also translating into improved performance for franchisees. It is analyzed that 'Kwasakking' is helping to maintain sales momentum for existing main menu items while attracting new customers, thereby contributing to an overall increase in franchise sales.
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bhc is accelerating its overseas expansion, building on its domestic success. The company recently launched 'Kwasakking' at its Hong Kong and Thailand locations, where it has received positive feedback from local consumers who favor fried foods. bhc plans to gradually expand the number of countries where 'Kwasakking' is available, starting with Singapore in the first quarter of this year, followed by Malaysia, the United States, and others.
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