Homegrown Hazzys Surpasses 1 Trillion Won in Annual Sales...Leaps to Global Brand

[2026 Asia Consumer Awards]
Grand Prize Winner LF

Since its launch in 2000, Hazzys, a homegrown casual brand that has represented the domestic fashion market for the past 25 years, has achieved combined domestic and international sales of 1 trillion won in 2025, marking its leap as a global brand.

Global sales, which stood at around 700 billion won in 2020, surpassed 1 trillion won in 2025. Despite a slowdown in the fashion market, growing polarization in consumer spending, and generational shifts, the brand has continued to maintain a steady growth trajectory.

LF_Hazzys Iconic Collection

Hazzys began its expansion into China in 2007 and now operates approximately 580 stores across the country, leading the premium casual market. In 2013, it became the first domestic fashion brand to enter Taiwan, where it currently operates more than 20 stores. Last year, the brand opened its second store in Moscow, Russia, and this year, it is actively considering opening its first store in India as well as entering the European market.

A symbolic move in its global expansion is the opening of the global flagship store ‘Space H Shanghai’ in Xintiandi, Shanghai. Following the first flagship store ‘Space H Seoul’ in Korea, this marks the brand’s second global hub, serving as a concentrated showcase of Hazzys’ brand philosophy, aesthetics, and premium strategy.

The numbers back up this success. The total global order volume for the Spring/Summer 2026 season increased by more than 10% compared to the previous year. Major overseas markets such as China, Taiwan, and Russia also recorded double-digit growth rates, maintaining robust growth despite an uncertain global economic environment.

Going forward, Hazzys plans to accelerate its expansion as a global ‘family’ brand by fostering its young line ‘Heath Hazzys’ and its kids line as new growth pillars.

This content was produced with the assistance of AI translation services.