[Today's New Release] GS25 Launches K-Whiskey 'Giwon x Chef Edward Lee Edition'

The World's First K-Whiskey Infused with Korean Red Chili Pepper Flavor
First-Come, First-Served Reservations via 'Wine25 Plus' Starting December 16

GS25, a convenience store operated by GS Retail, announced on December 16 that it will launch a limited-edition whiskey in collaboration with the K-Whiskey brand 'KI ONE' and Chef Edward Lee.

The 'Giwon x Chef Edward Lee Edition' is the world's first K-Whiskey infused with the flavor of Korean red chili peppers. The process involves placing red chili peppers in oak barrels to impart their flavor, then refilling the barrels with Giwon whiskey and aging it further, allowing the unique aroma and spiciness of the chili peppers to naturally blend into the whiskey.

GS25 exclusively launches the K-Whiskey 'Giwon X Chef Edward Lee Edition' through the liquor smart order service 'Wine25Plus'. Photo by GS Retail

This product is characterized by an initial aroma of red chili pepper, vanilla, and ripe fruit, followed by a burst of spiciness from the chili pepper that fills the palate after a sip.

The Giwon x Chef Edward Lee Edition can be reserved on a first-come, first-served basis through GS25's alcoholic beverage smart order system, 'Wine25 Plus', and picked up at nearby GS25 or GS The Fresh stores. It has an alcohol content of 57.5%, and is priced at 198,000 won per 700ml bottle. The product is also scheduled to be released in GS25 offline stores in January next year.

Kim Sunmi, manager of the Wine25 Plus team at GS Retail, stated, "From K-Whiskey to locally sourced, community-supporting alcoholic beverages, GS25's Wine25 Plus is serving as a central platform for expanding the base of K-liquor. In particular, we plan to further strengthen various collaborations with 'Giwon', which proved the excellence of K-Whiskey by being selected as one of the best whiskeys at a global whiskey competition in 2025."

This content was produced with the assistance of AI translation services.