Gwangju Shinsegae Conducts 'MBTI Service' Training for Partner Employees

"Providing Differentiated Service Through MBTI"

Gwangju Shinsegae announced on December 9 that it recently conducted 'MBTI Service Training' for 118 employees from its partner companies.

Gwangju Shinsegae employees from partner companies are attending the 'MBTI Service Training.' Photo by Gwangju Shinsegae

MBTI refers to a personality type test, a psychological assessment that explains an individual's tendencies in perception and judgment by categorizing them into one of 16 personality types.

Through this training, partner company employees were able to understand themselves better through their own MBTI assessments, gain know-how that can be applied to their work, and are expected to provide even more differentiated services.

The employees suggest customer service methods tailored to individual tendencies based on four preference indicators.

The four indicators are as follows: for energy orientation, Extraversion (E) and Introversion (I); for perception functions, Sensing (S) and Intuition (N); for judgment functions, Thinking (T) and Feeling (F); and for lifestyle, Judging (J) and Perceiving (P).

Depending on the type, for extroverted E-types who use their energy on people or things in the external world, the recommended approach is to provide service through direct communication such as active engagement. For I-types, the recommendation is to offer relaxed service and build trust-based relationships.

The employees are expected to further improve customer management by identifying customers' MBTI types based on their responses and responding with the service styles they prefer.

Jung Ji-hye, Head of Customer Service at Gwangju Shinsegae, stated, "Although our customers have different personality traits, we will provide differentiated service by utilizing MBTI, which allows us to group certain common characteristics. Through this training, we will strive to ensure that our employees respond more flexibly, so customers can enjoy a more comfortable shopping experience."

This content was produced with the assistance of AI translation services.