Korea Tourism Organization and Naver Pay Sign Agreement to Enhance Shopping and Payment Convenience for Foreign Tourists

The Korea Tourism Organization announced on December 1 that it has signed a business agreement with Naver Pay (Npay) to expand the 'Near Field Communication (NFC) payment infrastructure' in order to enhance shopping tourism and payment convenience for inbound foreign tourists.

Through this agreement, the two parties will cooperate on the following: distribution of Npay's offline integrated terminal 'Npay Connect'; integration of Naver Map for unified access to key tourism information; and promotional activities targeting merchants offering NFC payment services.

Npay Connect is an offline integrated terminal that supports all payment methods, including cash, cards, QR codes, simple payments, NFC, and facial recognition payments. It also enables in-store use of Naver reviews, coupons, and ordering services, thereby enhancing operational efficiency for merchants.

This agreement will significantly increase the number of merchants where contactless payments are possible, and information about these merchants will be available on Naver Map. In addition, reviews left by domestic users will be translated into English, Chinese, and Japanese to provide trustworthy merchant information to foreign tourists.

Yoo Hansoon, Team Leader of Shopping and Accommodation at the Korea Tourism Organization, stated, "In addition to the existing mobile pay QR payment, we will expand various payment infrastructures such as NFC and prepaid cards to improve payment convenience for inbound visitors and enhance their overall satisfaction with traveling in Korea."

The Korea Tourism Organization and Npay demonstrated the effectiveness of the Npay terminal by prioritizing its distribution in Gyeongju and the Gyeongsang region in September, in conjunction with the 2025 APEC Summit.

This content was produced with the assistance of AI translation services.