PSTPS Wins Grand Prize at the "2025 Korea Character Awards"

Recognized for Successful Public Engagement
Through the Development of Approachable Characters

The Private School Teachers' Pension Service (PSTPS) announced on December 1 that it received the "Grand Prize" at the "2025 Korea Character Awards" in recognition of its efforts to enhance brand value and communicate with the public through its representative characters.

The Private School Teachers' Pension Service (PSTPS) received the "Grand Prize" at the "2025 Korea Character Awards" held on November 25. From the left, Choi Changdong, Director of Welfare Business at PSTPS, and Kim Youngsoo, CEO of Digital Chosun Ilbo.

The Korea Character Awards, held on November 25, is an event that brings together local governments, public institutions, and companies from across the country. The event aims to foster creative and competitive characters and related content, evaluate their promotional effectiveness, and select and honor outstanding organizations in character development and utilization.

To commemorate its 50th anniversary, PSTPS has implemented a variety of organization-wide initiatives, such as the opening of TP Tower and the announcement of its future vision. In addition, the organization has developed new, friendly, and trustworthy characters and carried out various promotional activities to communicate reliably not only with customers but also with the general public.

During the character development process, PSTPS set its direction by: reflecting new trends and culture; creating characters that are approachable and beloved by all age groups; ensuring versatility for ongoing and diverse promotional activities; and maintaining consistency in organization-wide promotions through the characters. The organization also conducted three rounds of surveys, including a public preference survey on character development and internal surveys on character applications, image improvement, and naming.

The main characters, Yeongomi, Yeongkobi, Loongi, and Dungsil, play a key role in conveying the value of the organization's services in a friendly manner and establishing a customer-centric image. With this award, PSTPS plans to further expand its activities by developing new content utilizing these characters and collaborating on campaigns with other public institutions.

Song Hajung, President of PSTPS, stated, "Having our representative characters, developed to mark our 50th anniversary, recognized through this external award has further elevated our organization's brand value. We will actively utilize our official characters-Yeongomi, Yeongkobi, Dungsil, and Loongi-to build public consensus and establish them as effective messengers for communicating our key policies."

This content was produced with the assistance of AI translation services.