KPMG: "AI Should Also Be Utilized in Talent Deployment Strategies"

Release of the 2025 Global Mobility Benchmarking Report

There is a growing consensus that artificial intelligence (AI) should be utilized in talent deployment strategies.

On November 28, global accounting and consulting firm KPMG released the "2025 Global Mobility Benchmarking Report," which addresses this topic.

Mobility strategy refers to a company-wide talent mobility management system that provides the necessary support for efficiently deploying talent. This report presents the direction of change and future challenges for global mobility programs, based on a survey of 456 mobility experts across 29 countries and regions and 12 industry sectors.

The survey found that companies are making efforts to establish standards and performance indicators to more clearly measure the value generated by mobility programs.

In particular, there has been a notable increase in investment related to AI. Sixty-two percent of respondent companies said they plan to adopt or invest in AI technologies within the next 12 to 18 months. This figure is more than double last year's 31 percent. In addition, 43 percent are already utilizing AI in their work, and 19 percent plan to expand its application within the next year.

Securing talent and strengthening capabilities were also identified as key challenges facing companies. One-third of all respondents reported difficulties in securing suitable talent and skills for global roles. Twenty-nine percent said that, with the proliferation of AI and automation, strengthening employee capabilities has become even more urgent.

As a result of these environmental changes, there is a growing movement to re-examine overall mobility policies. Forty-two percent of the surveyed companies said they had conducted a comprehensive review of their mobility policies in the past year.

Lack of internal organizational communication was also cited as an ongoing challenge. Only 34 percent of surveyed companies said their mobility strategy was sufficiently shared within the organization, and just 20 percent believed the strategy was clearly communicated to members.

Meanwhile, it was found that "employee experience" is at the core of mobility strategies. Only about one in four surveyed companies continuously and systematically track employee satisfaction, but 80 percent said they consistently reflect employee feedback in program improvements. In contrast, only 13 percent rated their current feedback collection methods as highly effective.

KPMG stated, "Companies should continuously review whether their mobility policies align with current market conditions and business objectives," adding, "Actively leveraging various external insights, such as collaboration with suppliers, industry benchmarking, and analysis of competitor cases, will help effectively respond to a changing environment."

This content was produced with the assistance of AI translation services.