NBT’s ‘Link Commerce’ Surpasses 50 Billion Won in Transactions in 7 Weeks... Projected to Hit 120 Billion Won by Year-End

Link Commerce, the partnership-based commerce monetization model from NBT, Korea’s leading point platform company, surpassed a cumulative transaction volume of 50 billion won within just seven weeks during its pilot operation period prior to its official launch.

Link Commerce is a new performance-based advertising business model launched by NBT, which connects campaigns from major commerce platforms to various media and networks, sharing revenue based on actual purchase amounts. It is characterized by its ability to scale rapidly without advertising budget constraints and has achieved strong results in terms of consumer engagement data.

During the pilot period, NBT validated the business potential of Link Commerce by achieving a daily transaction volume of 3 billion won. Since its official launch, the cumulative number of orders has reached approximately 800,000. Notably, the average payment per order exceeded 60,000 won, demonstrating both qualitative and quantitative growth in transaction scale.

Link Commerce has established a stable transaction foundation by integrating with NBT’s own services such as Addison Offerwall and Cashslide, as well as with various external media in finance and content sectors. The company explained that as the number of integrated media and campaign offerings increases, the pace of transaction growth is accelerating.

Leveraging more than 11 million monthly active users, an extensive advertising network, and years of experience operating large-scale performance-based campaigns, NBT is expanding its business scope beyond offerwall-centric structures to encompass the entire affiliate marketing sector. The company stated that its sales infrastructure and partner network, secured as Korea’s top point platform provider, serve as structural competitive advantages that enable transaction volume to grow faster than the market average. NBT plans to further strengthen its position in the domestic affiliate marketing market by expanding integrated media, increasing campaign supply, and introducing differentiated performance-based models.

A company representative said, “Link Commerce has delivered results exceeding expectations since its initial launch, and with its rapid growth trajectory, we anticipate cumulative transactions will surpass 120 billion won within the year. Its contribution to quarterly performance is expected to increase progressively from the fourth quarter onward.”

This content was produced with the assistance of AI translation services.