Maeil Dairies Signs Exclusive Distribution Deal for Top U.S. Candy "Nerds" in Korea, Enters Gummy Market

"Nerds Gummy Clusters" to Launch in March Next Year
Available at Convenience Stores, Large Supermarkets, and Online Platforms

Maeil Dairies announced on the 24th that it has signed an exclusive domestic distribution agreement for "Nerds," the No. 1 candy brand in the United States. Through this agreement, Maeil Dairies will officially import and distribute this global gummy brand, expanding its business into the candy and gummy category.

Ferrara Candy Company, the manufacturer of "Nerds," is a Chicago-based confectionery company with a history spanning over 115 years, maintaining the top market share in the U.S. sugar confectionery sector. Its flagship brand "Nerds," launched in 1982, has gained popularity for its unique texture and variety of flavors, and is recognized as the leading product in the U.S. candy market, generating annual sales of over 900 million dollars.

Nurz Gumi Monster Character. Provided by Maeil Dairies.

Starting in March next year, Maeil Dairies plans to launch "Nerds Gummy Clusters" through various domestic distribution channels, including convenience stores, large supermarkets, and online malls. The company aims to rapidly boost brand awareness by maintaining the original identity of the global brand while simultaneously implementing localized marketing tailored to Korean consumer preferences.

The domestic gummy market has recently experienced rapid growth, expanding to more than four times the size of the former gum market. Maeil Dairies plans to foster its gummy business as a new growth engine by introducing premium global brands.

A representative from Maeil Dairies stated, "Based on our experience with global partnerships and distribution capabilities, Maeil Dairies will successfully establish the Nerds brand in Korea," adding, "Through this entry into the gummy market, we aim to deliver new enjoyment and value to consumers."

This content was produced with the assistance of AI translation services.