Gangnam Unni Unveils Winter Brand Campaign Featuring Jang Yoonju and Jeon Jongseo
Supporting Optimal Choices by Helping Users Compare Information and Make Judgments Based on Personal Preferences and Goals
Healing Paper, the operator of the global aesthetic medical platform "Gangnam Unni," announced on November 18 that it has launched a new brand campaign for the winter season titled "The Decision is Gangnam Unni."
This campaign highlights the platform's brand identity as a service that supports users not only in exploring aesthetic medical information but also in making the final decision on the hospital and procedure that best suit them. Featuring model and actress Jang Yoonju and actress Jeon Jongseo, the campaign showcases the platform's evolved role in helping users choose the best hospital by providing highly reliable information.
Having grown by connecting 8.3 million members with over 4,500 hospitals in Korea, Gangnam Unni is expanding its target audience beyond users in their 20s with concerns about skin treatments and anti-aging, to include women in their 30s and 40s, amid increasing global users from countries like Japan and Thailand. Through this campaign, Gangnam Unni emphasizes its role as a platform that offers a wide range of choices for various age groups, enabling individuals to make the best decisions tailored to their needs.
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A Gangnam Unni representative stated, "Everyone has different ideals and standards of beauty, and it is important to make choices that fit your own criteria when it comes to aesthetic medical procedures. This campaign demonstrates that Gangnam Unni is a platform that helps users compare information and make judgments suited to their personal preferences and goals. Moving forward, Gangnam Unni will continue to support users in making personalized decisions by providing not only hospital search but also accurate price information, relevant reviews, and other detailed criteria."
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