Masan’s 40-Year-Old Restaurant Opens First Branch in Department Store... Lotte Department Store Gwangbok Branch Welcomes “Baekjeryeong Samgyetang”

Attracting Local Culinary Gems, Becoming a Gourmet Destination
“Sokcho Manseok Dakgangjeong” Pop-up Also Shines

A renowned restaurant with a 40-year history in Masan has opened a location in a department store. Lotte Department Store Gwangbok Branch announced on the 18th that the famous Masan brand “Baekjeryeong Samgyetang” has launched its first branch in the 10th-floor dining area.

“Baekjeryeong Samgyetang” is a premium health food restaurant that has been beloved in the Masan region for over 40 years for its rich and deep herbal broth and meticulous cooking methods. The opening at the Gwangbok Branch marks the brand’s first expansion into a department store.

The restaurant offers a variety of health-focused gourmet dishes, including samgyetang with a soft and rich broth, herbal grilled chicken with a subtle herbal aroma and juicy texture, and charcoal-grilled freshwater eel with a deep flavor, all crafted to deliver both health and culinary value.

With its refined table settings and clean Korean dining concept, the restaurant aims to attract customers seeking a wholesome and satisfying meal.

Through this new opening, Lotte Department Store Gwangbok Branch is discovering and nurturing local Korean food brands, expanding customers’ dining options, and further enhancing the diversity of regional flavors. The strategy is to establish the department store as a gourmet destination where visitors can experience top-quality local eateries.

From November 20 to 23, a pop-up store for “Sokcho Manseok Dakgangjeong” will also be held at the special event area on Basement Level 1. Customers can enjoy juicy and savory fried chicken, made fresh in a traditional cauldron and coated with a special sauce free of artificial seasonings.

Jung Jooyoung, Food Team Leader at Lotte Department Store Gwangbok Branch, said, “It is significant that Baekjeryeong Samgyetang, which has been loved in Masan for such a long time, chose Gwangbok Branch for its first expansion. We will continue to introduce brands that capture the taste and value of the region to provide a differentiated gourmet experience.”

This content was produced with the assistance of AI translation services.