Light of Tradition Blossoms with Modern Sensibility... Tongdosa Media Art Exhibition Concludes Successfully
230,000 Visitors in 27 Days
Record-Breaking 20,000 Attendees Per Day on Weekends
Yangsan City in South Gyeongsang Province announced that the "2025 National Heritage Media Art Tongdosa," held at Tongdosa Temple, successfully concluded on October 29 with great interest from a large number of visitors.
From the Chuseok holiday, the number of tourists visiting Tongdosa to see the buckwheat fields during the day and the media art at night surged each day over the 27-day period. The event recorded a total of 230,000 visitors, with up to 20,000 people attending in a single day on weekends, marking the highest attendance ever. This not only established a new record for cultural events but also had a positive impact on the local economy.
This year’s Tongdosa Media Art, held under the theme "Light of the Mountain Gate, Encounters in the Garden of the Mind," reinterpreted the historical value of Tongdosa through media art that blended tradition and modernity with light and sound, capturing the attention of the audience.
The media facade at the Seongbo Museum vividly showcased the history of Tongdosa, a UNESCO World Heritage site, through spectacular and grand visuals. Every night, the modern dance performance by Choi Sujin, combined with media art and held twice daily (at 7 p.m. and 8 p.m.), moved countless spectators.
The "National Heritage Media Art" is a flagship nighttime content project by the National Heritage Administration. It was held at Tongdosa for the second time this year, following its debut in 2022. The event has also been selected for next year’s project, and in celebration of the 2026 Visit Yangsan Year, even more diverse and enriching media art programs are being prepared.
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Mayor Na Dongyeon stated, "This year, countless tourists from across the country visited Tongdosa, our city’s World Heritage site," adding, "Next year, in line with the 2026 Visit Yangsan Year, we will do our utmost to ensure that the National Heritage Media Art project revitalizes the region’s culture, tourism, and economy."
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