Royal Culture Festival Online Program Draws 480,000 Participants, Setting All-Time Record

Creating Joseon Dynasty Characters with "Everyone's Genre Painting"
Rapid Spread Centered on Schools

This fall, the online program "Everyone's Genre Painting" at the Royal Culture Festival recorded the highest number of participants ever.

The Royal Palaces and Tombs Center of the National Heritage Administration and the National Heritage Promotion Agency announced on October 30 that 487,282 people participated in the program from September 12 to October 26.

"Everyone's Genre Painting" is a program that offers a modern reinterpretation of genre paintings by Kim Hongdo. Participants create their own Joseon Dynasty character by combining traditional attire, hairstyles, facial expressions, and more.

Last year, 240,000 people took part, but this year the number more than doubled. The agency attributed this increase to greater use in educational settings. An official explained, "Last year, we produced and distributed free teaching materials and sticker activity sheets, which quickly spread in schools. As students shared their completed works on social media, it also led to online viral effects."

The "Real Everyone's Genre Painting" artwork, which compiles the characters created by participants, will be released on the Royal Culture Festival website on October 31.

Meanwhile, this year's Royal Culture Festival attracted a combined total of approximately 1.39 million visitors in the spring and fall, marking the highest attendance since the pilot project in 2014.

This content was produced with the assistance of AI translation services.