Kia Unveils Collaborative Display Themes with Walt Disney
Introducing "Frozen" and "Toy Story" Themes
Kia announced on October 29 that it has launched new display themes featuring popular characters from Walt Disney brands, including Disney, Pixar, Marvel, Star Wars™, and National Geographic.
The newly released themes are Disney's "Frozen" and Pixar's "Toy Story." These follow the Marvel "Avengers" (two versions) and Disney's "Mickey and Friends" themes, which were unveiled after Kia signed an agreement with Walt Disney earlier this year.
Kia owners can fill their journeys with immersive emotions and stories through the ccNC infotainment cluster display, which incorporates Walt Disney character designs in its colors, graphics, navigation driving information, and animations that appear when starting and turning off the vehicle.
Kia plans to introduce a total of 30 themes by 2026, including Disney's "The Lion King" and Star Wars™ "The Mandalorian."
The Walt Disney themes have been expanded to all Kia vehicles equipped with the ccNC infotainment system and 12.3-inch cluster. In addition to select models such as the EV5 and EV3, the Walt Disney themes can now be applied to the EV9, Sorento, Carnival, K8, K5, and EV6 displays through over-the-air (OTA) software updates that began at the end of September.
The themes released so far can be purchased individually through the Kia Connect Store. Kia also plans to launch a dedicated page by the end of this year where customers can view all themes created in collaboration with Walt Disney at a glance.
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Ryu Changseung, Executive Vice President of Kia's Customer Experience Division, stated, "This collaboration reflects the trend of digitally personalizing vehicles to match individual styles. By combining Kia's leading software technology with the emotional appeal of Walt Disney, we will provide a differentiated brand experience that strengthens emotional bonds with our customers."
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