[Today’s New Product] CU Launches 'Hodumayo Jeyuk Gimbap,' Winner of the Gimcheon Gimbap Festival

Last Year’s Winning ‘Osami Banban Gimbap’ Sold 500,000 Units
Exclusive Preview at Gimcheon Gimbap Festival on October 25-26, Nationwide Launch on the 28th

CU, the convenience store chain operated by BGF Retail, announced on October 23 that it will launch the 'Hodumayo Jeyuk Gimbap,' the winning entry from the competition at the 2025 Gimcheon Gimbap Festival held in Gimcheon, North Gyeongsang Province, as a new product nationwide.

Last year, CU introduced the 'Osami Banban Gimbap,' based on the winning recipe from the Gimcheon Gimbap Festival. The product sold over 500,000 units, drawing significant customer interest and helping to raise awareness of both the Gimcheon Gimbap Festival and the local area.

The model is holding 'Hodumayo Jeyuk Gimbap,' the winner of the Gimcheon Gimbap Festival. Provided by BGF Retail.

This year as well, CU is partnering with Gimcheon City to launch the 'Hodumayo Jeyuk Gimbap,' the competition winner, on October 28. The product is based on the recipe that won first place in a competition co-hosted by BGF Retail and Gimcheon City in August, beating a 59-to-1 competition ratio. The judging panel included the head of BGF Retail’s ready-to-eat foods team, the gimbap category manager, developers, and other industry experts.

The product features a special walnut mayo sauce made with walnuts, a specialty of Gimcheon, and stir-fried Korean pork as the main ingredients. The combination of the crunchy walnut texture, spicy stir-fried pork, and mayo sauce creates a savory yet spicy flavor profile. The packaging highlights its award-winning status by featuring 'Kkodari,' the mascot of the Gimcheon Gimbap Festival.

CU will first introduce the Hodumayo Jeyuk Gimbap to festival-goers at a special booth in front of the main stage of the 2025 Gimcheon Gimbap Festival, which will be held from October 25 to 26.

Yoo Sunwoong, Head of Product Division at BGF Retail, said, "By launching the Gimcheon Gimbap Festival's winning product at CU, which has recently attracted nationwide attention, we expect to help vitalize local festivals and expand the market for regional specialties. Moving forward, CU will continue to pursue mutually beneficial growth with local communities by introducing competitive products through differentiated planning."

This content was produced with the assistance of AI translation services.