Gangwon Province and Gangwon Tourism Foundation Present Appreciation Plaque to Influencer Jjuyang

Maximizing the Promotional Impact of Gangwon's Culinary Tourism Through Influencer Collaboration

Gangwon Special Self-Governing Province (Governor Kim Jin-tae) and the Gangwon Tourism Foundation (CEO Choi Sunghyun, hereinafter referred to as the Foundation) are carrying out a project to create and distribute content specialized in Gangwon. As part of this initiative, the Foundation visited Chuncheon’s Dakgalbi Alley with popular influencer Jjuyang to discuss Gangwon tourism and culinary travel.

Choi Sung-hyun, CEO of Gangwon Tourism Foundation (fifth from the right in the front row), is taking a commemorative photo with attendees after presenting a plaque of appreciation to influencer Jjuyang, who led the promotion of Gangwon Province. Provided by Gangwon Special Self-Governing Province

Jjuyang (real name Park Jeongwon) is a leading Korean culinary content creator with 12.5 million YouTube subscribers. This year, she visited Gangwon Special Self-Governing Province, traveling around the region and introducing a variety of local foods. In recognition of her contributions, the Foundation presented her with a plaque of appreciation on September 22.

Jjuyang visited Chuncheon’s Dakgalbi Alley to introduce local specialties such as traditional dakgalbi and dakgalbi pancakes, and also promoted Chuncheon’s signature product, potato bread, actively showcasing the culinary offerings of Gangwon Special Self-Governing Province.

Choi Sunghyun, CEO of the Gangwon Tourism Foundation, stated, “It is very important to connect the region’s unique ingredients and food culture with tourism resources,” adding, “We will continue to develop culinary tourism content based on regional characteristics and differentiation.”

This content was produced with the assistance of AI translation services.