[Today's New Product] "Full of Four Cheese Flavors"... BBQ Launches 'Bbumchi King'
Featuring Four Cheeses and Yogurt
Expanding the Seasoned Chicken Lineup
On September 25, BBQ announced the launch of its new cheese-flavored seasoned chicken, "Bbumchi King."
"Bbumchi King" features a seasoning blend that combines Gouda cheese, Cheddar cheese, Blue cheese, and Parmesan cheese, with added yogurt and milk cream powder. The company explained that, with steady growth in cheese-related demand and dining-out trends, the new product was developed in response to customer requests for premium seasoned chicken.
With this launch, BBQ has expanded its seasoned chicken lineup by introducing a new menu item that emphasizes cheese flavor, following its Golden Olive Chicken Black Pepper and Crunch Butter Chicken offerings.
In addition, BBQ is releasing a new side menu, "Bbumchi King Corn Rib," alongside the new "Bbumchi King." "Bbumchi King Corn Rib" is a new menu item that combines the sweetness of corn with cheese seasoning.
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A BBQ representative stated, "'Bbumchi King' is a premium product that brings out the rich flavors of four cheeses on BBQ's signature crispy chicken," adding, "We will continue to launch menus that meet consumer needs and present healthy yet delicious, differentiated products through various innovations."
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