Island Expo Committee Holds 'Expo Briefing' for Domestic and International Influencers

26 Influencers Invited
Targeting Global Millennials and Gen Z for International Promotion

The Organizing Committee for the 2026 Yeosu World Island Expo (hereinafter referred to as "the Committee") announced on the 22nd that it held an explanatory session about the Island Expo on the 20th, targeting 26 domestic and international influencers, in collaboration with the Korea Tourism Organization (acting president Seo Youngchung, hereinafter referred to as "the Organization").

This project was launched to strengthen domestic and international publicity for the 2026 Yeosu World Island Expo (hereinafter referred to as "the Island Expo") as the first implementation case following the agreement between the Committee and the Organization on July 31.

The 2026 Yeosu Island Expo Organizing Committee held an explanatory session about the Island Expo on the 20th for 26 domestic and international influencers in collaboration with the Korea Tourism Organization. Photo by Yeosu City

Through this explanatory session, the Committee introduced the purpose and main content of the Island Expo, which will be held in September 2026, and requested the promotion of the Island Expo to the global Millennials & Gen Z audience.

The participating influencers completed a two-day, one-night familiarization tour, which included visits to Yeosu's traditional Seomarket, Yi Sunshin Square, and a cruise experience. They plan to promote Yeosu and the Island Expo through their personal social media channels.

A representative from the Committee stated, "Through domestic and international influencers, we aim to raise awareness that Yeosu is the host city of the Island Expo and create an opportunity to promote the Island Expo to the world."

Meanwhile, the Committee plans to continue its overseas promotional activities for the Island Expo by participating in the international tourism expo to be held in the United Kingdom in early November, together with the Organization.

This content was produced with the assistance of AI translation services.