Lotte Department Store Busan Main Branch Unveils Olive Young×Sanrio Cutie Run Mega Popup Store Inspired by Busan Beach

First-Ever Mega Beauty Popup in a Non-Metropolitan Area, September 12?21
Experience Beauty with a Marathon Concept: From Skin Diagnostics to Professional Consultations

The Signature Popup Zone on the basement level 1 of Lotte Department Store Busan Main Branch will host the first-ever non-metropolitan "Olive Young×Sanrio Cutie Run Mega Popup Store" from September 12 to 21.

This large-scale concept space is designed with a running track inspired by the beaches of Busan, featuring Sanrio characters. It has been curated to allow Millennials & Gen Z to enjoy both hands-on experiences and the charm of character branding.

The popup store offers various beauty experiences along a route shaped like a marathon course. Each zone provides solutions for different skin concerns, followed by personalized skin diagnostics and professional consultations after the experience. In addition, a wide range of on-site participation programs are available, offering visitors a diverse array of enjoyable activities.

There are five experience zones in total. The WARMING-UP Zone and REFRESHING Zone, themed around the message "Good skin starts with soothing," are filled with products that restore the skin's natural condition, such as sun care, deep hydration, and solutions for inner dryness.

Next, the BOOSTING ZONE allows visitors to complete a smooth and even skin base after skincare, enabling them to experience upgraded makeup results.

The RUNNER'S HIGH ZONE is designed to enhance the longevity of beauty routines, allowing visitors to enjoy makeup that lasts all day without breaking down.

Finally, in the REST ZONE, visitors can discover limited-edition goods such as Sanrio keyrings and Olive Young's beauty accessory brand Fillimilli, as well as relax in a dedicated space after their experiences.

This event aims to go beyond simply introducing products, establishing itself as a "Beauty Running Festival" where customers can directly participate and have fun. The collaboration with Sanrio characters creates a friendly atmosphere that resonates with all age groups, while the energetic image of Busan's beaches adds a unique local flair.

Kim Jisoo, Head of Beauty & Accessories at Lotte Department Store, said, "This mega popup, born from the collaboration between Olive Young and Sanrio, is a new type of multi-experience space that combines beauty, lifestyle, and entertainment. We will provide customers with both special enjoyment and practical beauty know-how."

Olive Young×Sanrio Pop-up Store.

This content was produced with the assistance of AI translation services.