Lotte Mart Bottle Bunker Opens Choo Sung-hoon Sake "AKI" Pop-up at Jamsil Branch

Free Tasting Event for "AKI Junmai Daiginjo"
Choo Sung-hoon to Visit Pop-up Store on August 28

Lotte Mart announced on August 26 that its liquor specialty store, Bottle Bunker, will operate the Choo Sung-hoon Sake "AKI Pop-up Store" at the Jamsil branch until August 31.

At Bottle Bunker Jamsil branch located in Songpa-gu, Seoul, MD (Merchandiser) Seungyeon Yoo introduces 'AKI Junmai Daiginjo' and event liquors. Provided by Lotte Mart.

At this pop-up store, "AKI Junmai Daiginjo (720ml)" will be sold for 75,000 won, while "AKI Sparkling Yuzu & Plum Flavor (500ml)" will be available at 5,000 won per can or 12,000 won for three cans. All three AKI liquors will continue to be sold at the same prices after the pop-up ends at Lotte Mart and Lotte Super’s 36 stores nationwide, as well as all Bottle Bunker locations.

AKI Junmai Daiginjo is a Junmai Daiginjo style, which is a representative grade of Japanese premium sake. It is characterized by a smooth and clean flavor, made using "Ginotome" rice from Iwate Prefecture. This sake is brewed at a brewery in Iwate Prefecture, Japan, with a 300-year tradition, and was personally selected by Choo Sung-hoon.

AKI Sparkling Yuzu & Plum Flavor was created in a canned highball style, reflecting recent mixology trends. The brand name "AKI" is derived from the Japanese word for autumn, capturing the maturity and depth associated with the season.

The AKI Pop-up Store will feature various customer experience events. Every day during the pop-up period, from 11 a.m. to 7 p.m., a free tasting event for "AKI Junmai Daiginjo" sake will be held at the top of each hour on a first-come, first-served basis. Both AKI Sparkling Yuzu and Plum Flavor varieties are available for tasting at any time. Customers who purchase AKI brand liquors can participate in a lucky draw event, with winners receiving either a sake glass or a fan featuring an image of Choo Sung-hoon.

On August 28, mixed martial artist and broadcaster Choo Sung-hoon will visit the pop-up store in person to hold a signing event and photo session, providing an opportunity to interact with customers.

Seungyeon Yoo, Merchandiser of the Bottle Bunker Team at Lotte Mart and Lotte Super, said, "Through this AKI Pop-up Store, we aim to offer visitors a new experience by providing premium sake and sparkling highballs that are not easily found elsewhere. We will continue to introduce differentiated liquor content to further strengthen Bottle Bunker’s unique competitiveness."

This content was produced with the assistance of AI translation services.