Korea Tourism Organization to Host Conference on Recruitment Strategies for Tourism Companies

Tourism HR Conference to Be Held at Incruit Headquarters on September 3 and 5
Supporting Small Tourism Businesses Facing Labor Shortages
Sessions Cover Recruitment Trends and Strategies for Talent Retention

The Korea Tourism Organization announced on August 18 that it will host the "Tourism HR Conference" over two days, September 3 and 5, at the headquarters of Incruit in Jung-gu, Seoul.

This conference is being held for the first time this year to support small tourism businesses that lack dedicated HR departments or personnel for recruitment. Labor shortages in the tourism sector remain a chronic issue. According to the 2023 Tourism Industry Survey Report, 96.8% of travel agencies are small-scale businesses with fewer than 10 employees. In addition, the 2025 Survey on Job Demand in Tourism Companies found that only 19.6% of companies responded that they had filled all their planned hires for 2024. The Korea Tourism Organization explained that the conference aims to assist tourism companies in recruitment and employee retention.

The "HR Starter" session on September 3 will cover topics essential to the actual recruitment process, including recent hiring trends, characteristics of job seekers, recruitment procedures, and interviews. The "HR Master" session on September 5 will provide a training program for companies facing challenges such as finding suitable talent or frequent employee turnover.

The Tourism HR Conference is open to anyone working in the tourism sector. Registration is available until August 29 through the service menu on the Korea Tourism Industry Portal, "Tourraj."

Yoon Seunghwan, head of the Tourism Talent Development Team at the Korea Tourism Organization, stated, "While providing job matching opportunities to address recruitment challenges in the industry is important, it is equally essential for tourism companies to learn how to select and retain suitable talent. The Korea Tourism Organization will continue to make various efforts to strengthen the recruitment capabilities of tourism companies and to revitalize workforce supply and demand across the industry."

The Korea Tourism Organization will also hold the 2025 Tourism Job Festa from September 30 to October 1. A total of 130 companies in the tourism sector-including travel agencies, hotels, airlines, MICE-related companies, and tourism startups-will participate to recruit talent. Anyone interested in the tourism industry, including youth, middle-aged individuals, and women with career interruptions, is welcome to attend.

This content was produced with the assistance of AI translation services.