SeAH Group Becomes First in Steel Industry to Win Red Dot Design Award Twice

by Oh Jieun

Published 07 Aug.2025 09:32(KST)

Main Award for Brand Film "I'm STEEL here"
Second Win in the Brand Category Following 2023
Storytelling and Visuals Highlighting the Value of Steel Receive Praise

SeAH Group has set a record as the first company in the domestic steel industry to win twice at the Red Dot Design Award, one of the world's top three design competitions, by receiving the main award.

On August 7, SeAH Group announced that its brand film "I'm STEEL here" won the main award in the "Brand & Communication Design" category. This marks the second time SeAH has received this award in this category, following its first win in 2023. It is the first time a domestic steel company has achieved two wins. The Brand & Communication Design category at the Red Dot Award is typically dominated by consumer brands or design-specialized companies such as Samsung, Nike, and BMW, making SeAH's achievement as a B2B industry player a rare case.

SeAH Group announced on the 7th that its brand film "I'm STEEL here" won the main award in the "Brand & Communication Design" category. SeAH

The award-winning work tells the coming-of-age story of a protagonist who dreams of space, through an encounter with the iron-made doll "Captain SeAH." The film metaphorically expresses that iron, which has long been by humanity's side, will continue to be a sustainable core material in future industries. It also conveys the message that iron will retain its value as a sustainable material in future sectors such as aerospace and renewable energy.

The film was highly praised for its visual and musical quality, as well as its storytelling. A SeAH Group representative stated, "It is meaningful that SeAH's planning and creativity have been recognized on the global stage," adding, "We will continue to communicate with the public through content that embodies our brand value."