APR Doubles Q2 Sales... Operating Profit Quadruples

Operating Profit Reaches KRW 84.6 Billion, Up 202%
Medicube Cosmetics Gains Global Popularity
Sales Growth Rates in the US and Japan Reach 286% and 366%, Respectively

APR posted record-breaking results in the second quarter. Although the second quarter is typically considered the off-season for the cosmetics industry, rapid growth in both the cosmetics and beauty device segments drove overall performance.

According to the Financial Supervisory Service's electronic disclosure system on August 6, sales reached KRW 327.7 billion, up 111% compared to the same period last year. Operating profit rose 202% to KRW 84.6 billion. The operating margin was recorded at 25.8%.

With these record-breaking results in the second quarter, the company also achieved its highest-ever performance for the first half of the year. Provisional consolidated results for the first half show sales of KRW 593.8 billion and operating profit of KRW 139.1 billion, representing growth of 95% and 149%, respectively, compared to the same period last year. Operating profit for the first half already exceeded the total annual operating profit for the previous year (KRW 122.7 billion).

By business segment, the cosmetics and beauty segment posted sales of KRW 227 billion in the second quarter, nearly triple the figure from the same period last year. The brand that contributed most significantly to this performance was 'Medicube.' Medicube grew into a global brand by expanding its sales channels in Europe and operating pop-up stores in Los Angeles and Hong Kong. A wide range of products sold well, including 'Zero Pore Pad,' 'PDRN,' and the 'Collagen Lineup.'

The beauty device segment recorded sales of KRW 90 billion, growing 32% over the same period. The flagship product, 'Booster Pro,' gained worldwide popularity and drove overall growth.

By region, growth in the US market was overwhelmingly strong. Overseas sales accounted for 78% of APR's total sales in the second quarter. The US accounted for the largest share at 29%, followed by Korea (22%), Japan (13%), Greater China (11%), and others (24%). The growth rate of overseas sales reached 230%, with Japan (366%) and the US (286%) showing particularly strong growth.

APR plans to achieve annual sales in the trillion-won range this year, building on this strong performance. The company expects growth to accelerate as brand recognition expands in the US market and sales at Ulta Beauty, a leading US beauty specialty retailer, ramp up. The second half of the year includes major holiday periods in the US, such as Thanksgiving and Christmas. APR also plans to accelerate its offline expansion into emerging markets such as Europe.

An APR representative stated, "Based on the enthusiastic support of global consumers, we achieved strong results in the first half of 2025 and demonstrated competitive growth within the beauty industry. We will continue to do our best to achieve our annual performance targets and remain committed to shareholder-friendly management."

This content was produced with the assistance of AI translation services.