Artist Company to Launch AI Search Solution Utilizing Perplexity Technology Within This Year

Artist Company, a comprehensive content enterprise, announced on July 1 that it is developing an AI-based product search platform for domestic online shopping malls, utilizing technical support from the global generative AI company Perplexity. The solution is scheduled to undergo beta testing in the third quarter and is expected to be commercialized within the year.

This project aims to establish an independent B2B SaaS model by combining Artist Company's content and marketing capabilities with Perplexity's technological infrastructure. In particular, the company is targeting small and medium-sized online malls as its main customers and is seeking to secure stable cash flow by implementing a predictable revenue structure based on a monthly subscription fee model.

The solution is based on Perplexity's AI search API "Sonar" and provides a function that recommends products by comprehensively analyzing not only text but also images, colors, and design elements.

Additionally, the solution will include a feature in which AI performs sentiment analysis on large-scale review data and summarizes key content. According to the company, the current image recognition accuracy is 92%, and text extraction accuracy is 95%.

For example, if a user requests, "Recommend items that go well with the clothes I wore on last year's summer vacation," the AI will analyze photos on the user's smartphone and automatically suggest suitable hats or sunglasses for that style.

Artist Company plans to launch a series of AI services tailored to various industries, including advertising, marketing, and entertainment, starting with this search solution. In the long term, the company is also considering expanding into hyper-personalized AI agent services.

A representative from Artist Company stated, "This project is an important milestone in our transition from a content-centric company to a technology-based B2B model," adding, "With Perplexity's technical support, we can minimize initial investment burdens while establishing a foundation for stable, long-term growth."

This content was produced with the assistance of AI translation services.