L'Oreal Sees Online Sales Surge with Appier... AI-Powered Customer Behavior Analysis
Real-Time Data-Driven Marketing Technology
Personalized Incentives Lead to Improved Coupon Performance
B2B artificial intelligence (AI) specialist Appier announced on May 22 that it had achieved a successful collaboration with L'Oreal. This partnership involved applying AI-driven innovation to the online store of L'Oreal's SkinCeuticals brand.
L'Oreal adopted Appier's Ad Cloud solution and Personalization Cloud solution to enhance the marketing performance of SkinCeuticals. As a result, ROAS (Return on Advertising Spend) increased by 152% compared to the previous quarter, the conversion rate (CVR) among hesitant customers rose by 400%, and total website revenue grew by 48%.
A representative from L'Oreal stated, "Appier accelerated the AI transformation of our advertising and marketing, increasing revenue contribution while also strengthening operational efficiency. Appier's technology played a key role in turning data insights into action through behavior data-driven campaigns, limited-time incentives, advanced customer segmentation, and seamless user journey design."
Appier's AI solutions enabled L'Oreal to strategically identify and approach customers. By segmenting customers and analyzing their behavior, L'Oreal improved advertising efficiency through timely promotions. For customers hesitant to purchase, personalized incentives were offered, maximizing coupon performance while maintaining profitability. During high-demand periods such as 'Summer Sale' or 'Guanggunjie,' L'Oreal reduced incentives, while increasing them during off-peak seasons, thus supporting sustained growth and profitability through flexible incentive management.
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Lee Bohyuk, Head of Ad Solution Sales at Appier Korea, said, "Appier's mission is to help companies turn AI into ROI, and this collaboration is a great example of how data and technology can generate tangible results across all aspects of marketing."
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