British Supercar McLaren Selects 'Britannia Auto' as Korean Partner

British supercar brand McLaren Automotive announced on May 20 that it has selected 'Britannia Auto' as the new official retail partner for McLaren Seoul, marking the 10th anniversary of its entry into the Korean market.

A representative from Britannia Auto stated, "With our selection as the new official retail partner, McLaren Seoul will provide an elevated ownership experience that reflects the brand's values of performance, innovation, and customer service."

Britannia Auto is a subsidiary of the Deutsche Automobile Group and operates a total of 44 sales networks, including certified pre-owned vehicles, as well as 41 service networks.

Charlotte Dickson, Managing Director of McLaren Asia Pacific, emphasized, "This new beginning with Britannia Auto demonstrates our commitment to providing customers with unparalleled service and exceptional experiences."

Britannia Auto will continue operations at the existing McLaren Seoul showroom. The full lineup of McLaren supercars, including the Artura, 750S, and GTS, as well as the Ultimate Series, will be showcased. In particular, leveraging its extensive experience in bespoke orders, Britannia Auto plans to make McLaren Special Operations (MSO) a key pillar of its business model, offering customers the highest level of personalized service. In addition, the state-of-the-art service center located in Seongdong-gu, Seoul, will also transition to a new operational system.

Kwon Hyukmin, CEO of Britannia Auto, stated, "The expertise of Britannia Auto in the luxury automotive industry, combined with McLaren's renowned engineering and innovation, will set a new standard that further strengthens McLaren's presence in the Korean market."

This content was produced with the assistance of AI translation services.