Now Is the Time to Buy Premium Outerwear... Lotte Mall Dongbusan Branch Opens New 'Canada Goose' Store

The Only Archive Store in Korea
A Premium Space Offering Limited Edition Collections and Exclusive Benefits

Local retailers are launching off-season marketing campaigns, which have become the industry standard for the summer season, two months earlier than usual this year.

Canada Goose. Provided by Lotte Mall Dongbusan Branch

This strategy is seen as a way to quickly offer cost-effective off-season products amid prolonged high inflation and economic downturn, thereby reducing the burden on customers while also attracting more visitors heading to the suburbs during spring.

In April, as spring is in full swing, more consumers are looking to purchase high-quality outerwear at reasonable prices in advance. According to sales data from Lotte Mall Dongbusan, sales of outerwear such as padded jackets and coats increased by about 15% during the week of April 4 to 10 compared to the same period the previous week.

It is interpreted that as the hot weather started earlier this year, demand is rising for securing discounted carryover outerwear at reasonable prices ahead of time.

Reflecting this trend, the performance luxury lifestyle brand 'Canada Goose' recently opened a new store at Lotte Mall Dongbusan. As the only 'Archive Store' in Korea, it showcases a limited collection infused with 70 years of brand heritage and craftsmanship, providing a space where customers can experience the DNA of Canada Goose.

Customers can explore the full range of Canada Goose categories, including 'heavy outerwear,' 'lightweight down jackets,' 'windbreakers,' 'knitwear,' and 'accessories.' Iconic product lines are specially curated and offered at exclusive prices, allowing customers to experience the brand's products in a unique way.

Additionally, all products are being sold at a 30% discount, and customers who spend over 2 million KRW will receive a Canada Goose room spray, among other promotional offers.

Kang Hyena, Sales Team Manager at Lotte Mall Dongbusan, stated, "As demand for outerwear at reasonable prices increases, we introduced a premium padded jacket brand earlier than usual this year," adding, "As the only archive store in Korea, customers will be able to discover a differentiated, high-performance collection as well as a variety of popular products."

This content was produced with the assistance of AI translation services.