AI Buys Instead of You... Launch of 'Lotte Mart Zeta' App

Complete a Personalized Shopping Cart with Just One Button Touch
Product Displayed According to Delivery Time
10,000 KRW Discount on Purchases Over 40,000 KRW
"Establishing Overwhelming Dominance in the Online Grocery Market"

Lotte Mart announced on the 3rd that it has launched an online shopping-only app, 'Lotte Mart Zeta,' to actively target the online grocery market.

On the 1st, Lotte Mart released 'Lotte Mart Zeta,' an upgraded version of the existing 'Lotte Mart Mall' app. Lotte Mart has adopted the slogan 'Smart Fresh Solution' for the app and plans to provide an online shopping experience enhanced with AI-based convenience.

The Lotte Mart Zeta app features an 'AI Shopping' service that offers a personalized shopping experience for each user. The 'Smart Cart' is the core content of AI Shopping, completing a personalized shopping basket within 10 seconds with just one button touch.

It is also used for product demand forecasting. In the app, when customers select a product delivery time, it analyzes store-specific inventory levels and product sales trends to display products available for purchase during the chosen delivery time slot. This changes the previous method of showing products available at the user's purchase time. This helps prevent out-of-stock situations caused by the gap between purchase time and product delivery time.

The UX/UI of the Lotte Mart Zeta app is intuitively designed so that key information related to product purchases, such as price, promotion type, and expiration guarantee, can be easily recognized. The purchase process is simplified so that users can add products to the cart and adjust quantities without moving to the product detail page. The total amount and discount amount of the cart can be checked in real-time at the top right corner of the app.

In the future, through further app upgrades, AI will analyze users' purchasing tendencies, cycles, and preferred products on the main screen and select and display personalized products accordingly.

To commemorate the app launch, Lotte Mart is offering a 10,000 KRW discount for all customers who purchase over 40,000 KRW using Lotte Mart Zeta. Additionally, for seven days starting from today, the app will offer the same discounts as offline stores, including abalone priced in the 900 KRW range and fresh salmon in the 2,000 KRW range.

Lotte Mart’s Future Strategy 'Online Grocery'... "Securing Dominance in the Online Food Market"

Lotte Mart has chosen 'online grocery' as its future strategy for sustainable growth. Accordingly, in November 2022, it signed a partnership agreement with 'Ocado,' a global retail tech company from the UK, and decided to introduce the integrated solution 'Ocado Smart Platform (OSP),' which handles the entire process of online grocery ordering and delivery.

Leveraging the know-how accumulated through its business operations and the strengths of OSP, Lotte Mart plans to resolve the biggest dissatisfaction factor in online fresh food purchases?quality distrust. At the same time, it will improve inconveniences such as product spoilage and out-of-stock issues experienced during online shopping.

Kang Sung-hyun, CEO of Lotte Mart and Lotte Super, said, "The core competitiveness of Lotte Mart’s newly launched grocery-exclusive app, Lotte Mart Zeta, lies in building a shopping environment within the app tailored to each customer’s purchasing tendencies through innovative AI technology." He added, "Through the synergy between Lotte Mart’s grocery competitiveness and Ocado’s advanced technology, we will establish ourselves as a key brand with overwhelming dominance in the domestic online food market and become the number one grocery market both online and offline."

This content was produced with the assistance of AI translation services.