hy expands 'Gatbium' lineup with new releases including 'Gatbium Mild Aesabi'
Aiming for Growth as a 'Holistic Inner Beauty' Brand
hy announced on the 26th that it has launched 'Gatbium Mild Apple Cider Vinegar' and 'Gatchaeum' as follow-up products to 'Gatbium'.
Gatbium Mild Apple Cider Vinegar features a milder taste compared to the original Gatbium. It includes 'Apple Cider Vinegar,' which has recently gained attention as a health management ingredient. It contains dietary fiber and heat-killed probiotics, considering gut health as well.
Gatchaeum is a product focused on hydration. It uses Jeju lava seawater, rich in electrolytes, for fast absorption. It contains collagen, glutathione, dietary fiber, and vitamin C, and has a lemon flavor to reduce the burden of consumption. It is also designed with 0g of sugars.
hy plans to continuously expand the Gatbium product lineup. The goal is to establish it as a 'holistic inner beauty' brand that can be consumed regularly.
An hy representative said, "The two new products will be customized solutions that consider both health and beauty simultaneously," adding, "We will continue to introduce innovative products in the functional beverage market."
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Meanwhile, the cumulative sales of Gatbium surpassed 2 million units as of March this year.
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