"Turning Baeknyeon Gage Recipes into Meal Kits"… Collaboration Between Baeknyeon Small Business Owners and Large Corporations Established

Sojin Gong, Lotte Wellfood, and Baeknyeon Store Federation Sign MOU
Expanding Domestic and Overseas Distribution Channels and Export Support
Lotte Wellfood to Utilize Baeknyeon Store Recipes

On the 20th, the Ministry of SMEs and Startups announced that it signed a win-win cooperation agreement at Lotte Central Research Institute in Gangseo-gu, Seoul, with the Small Enterprise and Market Service, Lotte Wellfood, and the Federation of Baeknyeon Store Cooperatives to brand Baeknyeon Small Business products and support their domestic and international distribution and sales channels.

Baeknyeon Small Businesses are exemplary small business representative brands that have been loved and continuously growing across generations. Since 2018, the Ministry of SMEs and Startups has selected a total of 2288 Baeknyeon Small Businesses through the 'Baeknyeon Store and Baeknyeon Small Business Development Project' and has been providing various support.

Oh Young-joo, Minister of SMEs and Startups, is delivering a greeting at the "Win-Win Agreement Ceremony for Branding and Market Support of Century-Old Small Business Owners" held on the 20th at Lotte Central Research Institute in Gangseo-gu, Seoul. Provided by the Ministry of SMEs and Startups

The main contents of the agreement include ▲development of joint brand products for Baeknyeon Small Businesses ▲pioneering domestic and overseas distribution channels and export support ▲support for joint supply of food ingredients to ensure stable procurement of raw materials for Baeknyeon Small Businesses ▲promotion and marketing support for Baeknyeon Small Business brands.

Lotte Wellfood, as a leading food distribution conglomerate in Korea, plans to actively support Baeknyeon Small Businesses’ excellent products to be listed in large distribution channels and to be competitive in overseas markets by utilizing its professional product planning, distribution network, and marketing capabilities.

Additionally, traditional recipes from Baeknyeon Stores, which have been loved as long-standing local restaurants, will be combined with Lotte Wellfood’s health & wellness ready meal brand 'Siksa Iron' to develop joint brand products with high consumer demand. This aims to enhance brand awareness of Baeknyeon Small Business products and expand new growth foundations.

Oh Young-joo, Minister of SMEs and Startups, stated, "We will continue to expand various win-win cooperation models where large corporations and small businesses leverage each other’s strengths and create new opportunities through solidarity and collaboration."

This content was produced with the assistance of AI translation services.