[2025 Asia Fund Awards] Four Innovative Fund Product Sellers Selected

Best Sellers
Samsung Securities, Korea Investment & Securities, KB Securities, and NH Investment & Securities

The '2025 Asia Fund Awards' selected four companies?Samsung Securities, Korea Investment & Securities, KB Securities, and NH Investment & Securities?as the Best Sellers for leading the sale of innovative, creative, and consumer protection-focused fund products to financial consumers.

Samsung Securities regularly operates multiple consultative bodies to incorporate financial consumer-related issues into management. It holds a Financial Consumer Protection Council every month with executive participation. The results are reported quarterly to management and the board of directors through the Financial Consumer Protection Internal Control Committee. Samsung Securities actively reflects customer feedback in improving products and services. It independently conducts a Net Promoter Score survey targeting all customers quarterly to track and analyze customer opinions. Since 2019, it has operated the Customer-Centric Management Leader system to listen to the opinions of frontline employees who interact most closely with customers.

Korea Investment & Securities continuously supplies customer-centric financial investment products and leads global innovation growth. To secure customer trust in public funds and provide competitive products, it sold profit and loss differential public funds. The 'Korea Investment Global New Growth Fund,' established in 2023, achieved its target return of 20% and was liquidated early. Considering the aging population structure, it supplies products with a monthly payment structure that enables customers to generate a second source of income.

KB Securities prioritizes increasing customer value and has established the 'Customer-Oriented Product Sales Philosophy and Principles' that put customers first. It regards asset growth as the highest value and strives to understand customers accurately and sell portfolios suitable for them based on employees' financial expertise. Products are verified through the Asset Management Company Selection Committee, WM Product Working Council, and Bank-Securities Introduction Product Working Council.

NH Investment & Securities has actively launched new financial products such as thematic funds and ESG-related funds to meet diverse customer needs. These have received strong responses from younger generations and value-oriented investors. Customized asset management services for high-net-worth individuals (HNW) and the expansion of the private banker (PB) network have been major drivers of increasing balances. NH Investment & Securities is investing in strengthening its digital platform. Through AI-based algorithms, it analyzes each customer's investment tendencies and goals to propose customized investment products and strategies.

This content was produced with the assistance of AI translation services.