Samsung Securities' 'Brokerage-type ISA' Attracts 2030 Smart Investors... Surpasses 1.2 Million Accounts

First in the Industry to Surpass 1.2 Million Accounts...
"Balances Exceed 4 Trillion KRW"
Significant Influx of New Customers in Their 20s and 30s...
"100,000 New Accounts Opened in One Year"

Samsung Securities announced on the 18th that its brokerage-type ISA (Individual Savings Account) has surpassed 1.2 million accounts for the first time in the industry, with balances exceeding 4.1 trillion KRW.

According to Samsung Securities, an analysis of brokerage-type ISA subscribers showed a significant influx of new customers in their 20s and 30s last year. The number of accounts held by the 2030 generation, which was about 330,000 at the end of 2023, increased to approximately 430,000 by the end of January this year, with 100,000 new accounts opened within one year. During the same period, the age group of people in their 20s saw a 45.8% increase, and those in their 30s saw about a 25.1% increase. This represented the highest growth rate among all age groups.

To secure tax benefits through ISA accounts, the mandatory contribution period (3 years) must be observed. This trend is interpreted as younger generations aiming to join ISA as early as possible.

As of the end of January, among the assets of Samsung Securities brokerage-type ISA customers, the largest portion of funds based on valuation was invested in overseas Exchange-Traded Funds (ETFs) (33%). The majority were U.S. ETFs tracking indices such as the S&P 500 and Nasdaq. This is analyzed to be due to an increase in so-called 'smart investors' who utilize the tax-exempt benefits available when investing in domestically listed overseas stock ETFs through brokerage-type ISA accounts.

Samsung Securities provides three functions to support 'smart investors' in wealth management using brokerage-type ISA: ▲Tax Savings Calculator ▲Expert PICK ▲ISA Consultation Center.

The 'Tax Savings Calculator' service immediately compares and shows the amount of tax savings when investing in financial products through general accounts versus ISA accounts.

The 'Expert PICK' service recommends stocks that are good to invest in through ISA, designed for beginner investors who find investing daunting. It provides rankings of the top 1,000 Samsung Securities ISA customers who had the highest net purchases in the previous month, along with market outlooks. As of the end of January, the number of users of the ISA Expert PICK service increased rapidly by 46.6% compared to the previous month.

The 'ISA Consultation Center' is a dedicated phone consultation service where customers can directly consult with ISA-specialized PBs (Private Bankers) about ISA accounts, offering easy, fast, and professional advice. It eliminates the hassle of navigating the existing main ARS to find the ISA consultation menu and is designed to process customer requests as quickly as possible through the dedicated 'Samsung Securities ISA Consultation Center.'

A Samsung Securities official stated, "As the balance of brokerage-type ISA has recently increased significantly, the number of smart investors utilizing these accounts more than 200% is growing," adding, "We will continue to provide various information and events so that brokerage-type ISA can establish itself not just as a simple tax-saving tool but as a core solution for long-term asset formation."

Meanwhile, Samsung Securities is conducting an event until the end of February, offering up to 300,000 KRW in gift certificates to customers holding brokerage-type ISA accounts. This event consists of four parts: ▲Welcome Event ▲Start-up Event ▲Level-up Event ▲Boom-up Event. For detailed information about the brokerage-type ISA reward event, please refer to the Samsung Securities website or the mobile app 'mPOP,' or contact the Family Center.

This content was produced with the assistance of AI translation services.